Book description
As an acknowledged guru in the field of creativity and innovation, Arthur VanGundy has inspired businesses in a variety of industries to generate more original, cutting-edge ideas. Getting to Innovation is a detailed guide to achieving the critical first step in formulating creative and useful ideas–i.e., asking the right questions that define the challenges facing any organization. Readers will discover:
* how to write positioning and rationale statements for each challenge
* how to link together multiple objectives in priority frameworks
* the top 10 techniques for generating creative ideas
* tips for designing and running brainstorming retreats
* advice on how to select the best ideas from the many that have been generated
When it comes to true innovation, it’s not formulating the great ideas, but asking the right questions that will ultimately lead to results. Getting to Innovation offers the tools to help every company tap into its most inspired thinking.
Table of contents
- Cover
- Half title
- Title
- Dedication
- Contents
- Preface
- Acknowledgments
-
Part I The Frame Game
- One Framing Innovation Framing: An Overview
- Two Question Banks: Understanding the Strategic Terrain
- Three Challenge Banks: Generating Innovation Challenge Questions
- Four How to Write and Evaluate Innovation Challenge Questions
- Five Constructing Conceptual Maps for Innovation Challenges
- Six How to Conduct Innovation Challenges
-
Part II After the Game
- Seven Idea Management and Creativity Software
- Eight A Crash Course in Generating Creative Ideas: Individual Methods
- Nine A Crash Course in Generating Creative Ideas: Group Methods
-
Ten Tips for Designing and Facilitating Brainstorming Retreats
- Obtaining Buy-in from Stakeholders and Upper Management
- Selecting an In-House Coordinator
- Managing Expectations
- Assessing Creativity Readiness
- Creating an Idea Generation Agenda
- Selecting a Location and Room Setup
- Choosing Retreat Participants
- Assigning Participants to Groups
- Establishing Ground Rules
- Controlling Pacing and Timing
- Evaluating Data
- Developing Action Plans
- Planning Postretreat Activities
- Conducting and Facilitating Problem-Solving Retreats
- Eleven Evaluating and Selecting Ideas
- Twelve Implementing Ideas
- Bibliography
- Index
- Copyright
Product information
- Title: Getting to Innovation
- Author(s):
- Release date: July 2007
- Publisher(s): AMACOM
- ISBN: 9780814400906
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