How to Use Your Own Stories to Communicate with Power and Impact
By Annette Simmons
Final Release Date: May 2007
Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories.
This book shows readers how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories, including how to:
gain people's trust
use six different kinds of stories
shift from everyday thinking into story thinking
help shape group decisions and actions
Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story.