Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

Table of contents

1. Cover Page
2. Title Page
3. Copyright Page
4. Dedication
5. Contents
6. Acknowledgments
7. Introduction
8. Part One Thinking in Story
   1. 1. Story Thinking: What Does That Even Mean?
   2. 2. What Is Story?
   3. 3. Training Your Brain
   4. 4. Telling Stories That Win
9. Part Two Finding Stories to Tell
   1. 5. Who-I-Am Stories
   2. 6. Why-I-Am-Here Stories
   3. 7. Teaching Stories
   4. 8. Vision Stories
   5. 9. Value-in-Action Stories
   6. 10. I-Know-What-You-Are-Thinking Stories
10. Part Three Perfecting the Craft
    1. 11. Experience Is Sensory
    2. 12. The Gift of Brevity
    3. 13. Brand, Organizational, and Political Stories
    4. 14. Point of View
    5. 15. Story Listening
11. Call to Action
12. Bibliography
13. Index
14. About the Author