World Famous
How to Give Your Business a Kick-Ass Brand Identity
Publisher: AMACOM
Final Release Date: May 2009
Pages: 240

There are masses of people just waiting to do business with you...once they are so inspired. World Famous reveals the enormous possibilities awaiting you once you put your energy into inspiring rather than selling, being authentic rather than trying to fit in, and working to engage the marketplace rather than focusing solely on your competitors. Whether you see your own or your business’s persona as a hip, young gunslinger, or a cultivated purveyor of luxury, this eye-opening, strategy-filled book shows you how to build your own world famous brand by touching people’s hearts and minds…and doing so in such a way that they feel compelled to do business with you. You’ll find out how to:        • identify what motivates your target market • define and communicate the unique personality of your business • find uncommon ways to add value • truly engage the market • get people’s attention...and keep it Your business deserves to be world famous, and this inspiring book arms you with the tools to command true loyalty and attract more business than ever before.

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