Book description
How to capture the attention of e-minded customers who think plain old web ads are SO yesterday.
Table of contents
- Contents
- Introduction (1/3)
- Introduction (2/3)
- Introduction (3/3)
- RULE #1: Insight Comes Before Inspiration (1/4)
- RULE #1: Insight Comes Before Inspiration (2/4)
- RULE #1: Insight Comes Before Inspiration (3/4)
- RULE #1: Insight Comes Before Inspiration (4/4)
- RULE #2: Don’t Repurpose, Reimagine (1/4)
- RULE #2: Don’t Repurpose, Reimagine (2/4)
- RULE #2: Don’t Repurpose, Reimagine (3/4)
- RULE #2: Don’t Repurpose, Reimagine (4/4)
- RULE #3: Don’t Just Join the Conversation—Spark It (1/5)
- RULE #3: Don’t Just Join the Conversation—Spark It (2/5)
- RULE #3: Don’t Just Join the Conversation—Spark It (3/5)
- RULE #3: Don’t Just Join the Conversation—Spark It (4/5)
- RULE #3: Don’t Just Join the Conversation—Spark It (5/5)
- RULE #4: There’s No Business Without Show Business (1/4)
- RULE #4: There’s No Business Without Show Business (2/4)
- RULE #4: There’s No Business Without Show Business (3/4)
- RULE #4: There’s No Business Without Show Business (4/4)
- RULE #5: Want Control? Give It Away (1/3)
- RULE #5: Want Control? Give It Away (2/3)
- RULE #5: Want Control? Give It Away (3/3)
- RULE #6: It’s Good to Play Games with Your Customers (1/4)
- RULE #6: It’s Good to Play Games with Your Customers (2/4)
- RULE #6: It’s Good to Play Games with Your Customers (3/4)
- RULE #6: It’s Good to Play Games with Your Customers (4/4)
- RULE #7: Products Are the New Services (1/3)
- RULE #7: Products Are the New Services (2/3)
- RULE #7: Products Are the New Services (3/3)
- RULE #8: Mobile Is Where It’s At (1/4)
- RULE #8: Mobile Is Where It’s At (2/4)
- RULE #8: Mobile Is Where It’s At (3/4)
- RULE #8: Mobile Is Where It’s At (4/4)
- RULE #9: Always Keep Surprises In-Store (1/3)
- RULE #9: Always Keep Surprises In-Store (2/3)
- RULE #9: Always Keep Surprises In-Store (3/3)
- RULE #10: Use Smart Ads Wisely (1/4)
- RULE #10: Use Smart Ads Wisely (2/4)
- RULE #10: Use Smart Ads Wisely (3/4)
- RULE #10: Use Smart Ads Wisely (4/4)
- Additional Resources
- Notes (1/2)
- Notes (2/2)
- Acknowledgments
- Index
- About the Author
Product information
- Title: The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
- Author(s):
- Release date: May 2010
- Publisher(s): AMACOM
- ISBN: 9780814415726
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