The 11 Laws of Likability
Relationship Networking . . . Because People Do Business with People They Like
By Michelle Tillis LEDERMAN
Publisher: AMACOM
Final Release Date: September 2011
Pages: 224

We all know that networking is important, and that forming relationships with others is a vital part of success. But sometimes it seems like networking removes all emotions from the equation and focuses only on immediate goalsàwhereas the kind of relationships that have true staying power, give us joy, and support us in the long run are founded on simply liking each other. This book, featuring activities, self-assessment quizzes, and real-life anecdotes from professional and social settings, shows readers how to identify whatÆs likable in themselves and create honest, authentic interactions that become ôwinsö for all parties involved. Readers will discover how to: ò Start conversations and keep them going with ease ò Convert acquaintances into friends ò Uncover peopleÆs preferences and tweak their own personal style to enable engaging, reciprocal interactions ò Create follow-up and stay in othersÆ minds long after the initial meeting The worst thing we can do when trying to establish a personal bond with someone is to come across as manipulative or self-serving. Authentic connections go much deeperùand feel much easierùthan trying to hit self-imposed business card collection quotas. This book presents a new paradigm that shows how even the most networking-averse can networkàand like it.

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Ebook: $10.95
Formats:  ePub, PDF