Lead with a Story
A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
By Paul F. Smith
Publisher: AMACOM
Final Release Date: August 2012
Pages: 288

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values • Engender creativity and innovation • Foster collaboration and build relationships • Provide coaching and feedback • Lead change • And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.The story matrix included in the book that lists the stories so you can find the right story for the right situation is available online for free download at the author's website, Lead with a Story.

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A collection of well written stories

By Cosmin Ribo

from Paris, FR

About Me Educator, Scientist

Verified Reviewer


  • Easy to understand
  • Helpful examples


    Best Uses

    • Intermediate
    • Novice
    • Student

    Comments about oreilly Lead with a Story:

    "Make your voice heard" could have also been the title of this book. Well written examples of stories that carry your message to other people, bosses, employees or colleagues alike. When I get bored at a boring scientific presentation, I often think of examples described in this book and wonder how much better the presentation could have been if my colleague thought about describing his or her work in the context of personal or entertaining stories ...

    The second benefit of reading Paul Smith's stories is getting an image of what marketing research, a domain that I knew nothing about previously, is. Interesting and entertaining.

    Altogether, the first book I felt compelled to write a review about, even if there are so many positive reviews on this one in the wild (web).

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    Ebook:  $17.95
    Formats:  ePub, PDF