The Economy of You
Discover Your Inner Entrepreneur and Recession-Proof Your Life
By Kimberly Palmer
Publisher: AMACOM
Final Release Date: January 2014
Pages: 256

The biggest trend in business is the microbusiness! Handcrafted jewelry, artisanal eats, life coaching, app development, you name it—entrepreneurial side ventures are everywhere. Weary of pink-slip anxiety and the endless money squeeze, millions of people are taking the leap. They’re adding to their incomes and creating safety nets in case the ax falls at work. In the process, they’re unlocking their creativity and finding a sense of fulfillment they never dreamed possible. Financial columnist Kimberly Palmer illuminates the everyday faces behind this growing movement, starting with her own journey. Recognizing that journalism offers little job security these days—and with a baby to provide for—she decided to develop a series of financial planners. This supplemental business was soon providing a reliable income stream. The Economy of You recounts story after story of people who—like Kimberly—are liberating themselves from financial strain. A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Interwoven in the profiles are concrete guidelines for readers looking to launch rewarding businesses of their own, including: • Tips for figuring out the ideal side gig• Ideas for keeping start up costs low• Advice on juggling a fledgling enterprise and a full-time job• Strategies for finding your “tribe” and building a social network• Branding and marketing basics that bring results• When and what to offer for free• And much moreCompanies guarantee nothing but today’s wages. It’s up to YOU to build stability by becoming a money-making engine. It’s empowering, gratifying, and easy to do with The Economy of You.

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A Side-Gig Bible from Kimberley Palmer

By JJacob

from India

About Me Developer, Educator

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  • Accurate
  • Bible To Start A Side-gig
  • Concise
  • Easy to understand
  • Helpful examples
  • Well-written


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    Comments about oreilly The Economy of You:

    Kimberly Palmer analyzes how to get more power, more money and more control on one's life in her new book titled "The Economy of You". The book tells the reader about how to guarantee success for oneself in a world of tremendous financial pressure and zero job security. Palmer hand-holds the reader into starting and maintaining a side-gig along with a full-time job. The part of the book that I liked was the list of ideas, inspirations and exercises found at the end of this book. These exercises will help a person generate and launch a side-gig idea. The book also contains a list of top fifty side-gigs shows that are currently popular.

    The Economy of YouThe star attraction of this book is the real life inspirational stories that the author has narrated in this book. According to the author, all the people in these stories had the same goal and same reason for starting a side job – to develop a solid secondary source of income beyond their main paychecks. The author also mentions many examples of celebrities earning money apart from their full time jobs. The author, Kim Palmer, also cautions the reader that starting and owning a side-gig is not a piece of cake. In fact, she says that being an entrepreneur means facing many inevitable setbacks. However, the author says that failure is an inevitable part of any side-gig pursuit. Therefore it is worth to try something than not taking a risk at all.

    Overall, I will rate this book as "excellent". There are several stories in this book that are truly cheering and encouraging. I am very sure that by reading this book, every reader will feel a boost in his or her self-confidence to start a side-gig though the book does not advocate any short cuts to success. The success behind every side-gig mentioned in this book is pure hard work. I will give a rating of five stars out of five for this book. After reading this book, I felt that this is the "Bible" for starting a side-gig. If you are somewhere out in this world struggling to find a job or confused on how to start a side-gig along with your full-time job, then please buy this book.
    I received this book from O'Reilly Reader Review Program.

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