The Power of Strategy Innovation
A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
By Robert E. Johnston, J. Douglas Bate
Publisher: AMACOM
Released: April 2013
Pages: 332

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future.  This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.

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Ebook: $24.95
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