Supercommunicator
Explaining the Complicated So Anyone Can Understand
By Frank J. Pietrucha
Publisher: AMACOM
Final Release Date: May 2014
Pages: 272

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to: ? Distill details and data into big ideas ? Deliver meaning to audiences ? Use storytelling to captivate and educate ? Humanize content to make complicated ideas more tangible ? Layer harder ideas on top of easier ideas ? Strip away complex language, jargon, and acronyms ? Use analogies to explain unfamiliar areas ? Master new digital modes of expression ? And more Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling.

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oreillySupercommunicator
 
3.0

(based on 1 review)

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3.0

Gives a small handful of advices on how

By mko

from Poland

Verified Reviewer

Pros

  • Easy to understand

Cons

  • Not comprehensive enough
  • Too basic

Best Uses

  • Novice
  • Student

Comments about oreilly Supercommunicator:

This is one of these books where you get good advice on how to perform well when communicating things. I fully agree with Frank on how much important is the message. I fully agree on choosing right tools, right way of approaching the audience, but I missed that in the book itself. All these ideas are rather presented than discussed. There are statements but with not too much of critique. And that's what I have missed most.

For people who are really new to the topic this is a nice starter. For people who are in the subject, most of the concept are already known.

This book has rather light approach and will not require full attention from you all the time.

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