Data Crush
How the Information Tidal Wave is Driving New Business Opportunities
By Christopher Surdak
Publisher: AMACOM
Final Release Date: February 2014
Pages: 288

The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information—without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of “big data” generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information—all constantly updated in real time with billions of mouse clicks each day. It’s daunting, but with this onslaught of information comes tremendous opportunity—and Data Crush will help you make sense of it all.

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Great for B2C, Eye Opening Predictions

By Outfast Source

from Ohio

About Me Business Owner, Developer

Verified Buyer


  • Develops Ideas Well
  • Easy to understand
  • Eye Opening


  • No B2b Examples

Best Uses

  • Intermediate

Comments about oreilly Data Crush:

I found it helpful and don't regret the purchase, but my primary focus is B2B and there was very little information relating to that, almost none. Therefore he missed a huge segment of the business world and how they should respond to the data crush.

I did appreciate the development regarding how business need to transform to be / remain competitive. It seems a bit daunting, but it needs to be heard by those in business.

The descriptions of majority levels were overdone in my opinion. It would have been better to show how a maturity model works and then give diagrams overlaying specific domains. The book could have been much shorter and less dry if that were done.

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