The Standout Business Plan
Make It Irresistible--and Get the Funds You Need for Your Startup or Growing Business
By Vaughan Evans, Brian TRACY
Publisher: AMACOM
Final Release Date: May 2014
Pages: 272

Too many business plans focus on the details most important to the managers or business owners writing them…and fail to address the questions most crucial to potential backers. This immensely practical and eminently readable book shows readers how to create a business plan that speaks directly to investors and lenders and makes it easy for them to say yes.

Featuring case studies and examples of both what to do and what not to do, the book reveals how to:

  • Include the vital information backers need, while leaving out extraneous filler that gets in the way
  • Address key factors such as market demand, competition, and strategy
  • Spell out the essence of your business proposition
  • Outline resources and financial forecasts
  • Assess risk from the backer's perspective
  • Evaluate and improve the plan to ensure its success

With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed.

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Hits All Six Cs


from New Westminster, BC

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  • Concise
  • Easy to understand
  • Helpful examples
  • Well-written


    Best Uses

    • Intermediate
    • Novice

    Comments about oreilly The Standout Business Plan:

    Clear, Crisp, Concise, Consistent, Coherent and Credible.

    Not everyone will need to write a business plan, but at some point we all need to pitch our ideas to someone who is going to invest in them.

    The principles covered in this book can be applied to a business case, a board presentation, a customer pitch or even where to go on the family vacation.

    Plainly written and well presented without a lot of business jargon, the Standout Business Plan uses examples effectively. The book closes with a suggested template that can be scaled up or down to meet your investors needs.

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    Ebook:  $14.95
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