Book description
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.
Green Giants examines nine companies that are merging social responsibility with wild profitability—and reveals the six factors responsible for their success, including:
- Iconoclastic Leadership fueled by deep conviction and a rebellious streak
- Disruptive Innovation that uses sustainability to spur the development of radically better products and services
- A Higher Purpose that ignites the company—when the mission leads, profits follow
- Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.
This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more—many command wider profit margins and are growing faster than their conventional counterparts.
Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.
Table of contents
- COVER
- TITLE
- CONTENTS
- ACKNOWLEDGMENTS
- INTRODUCTION: BILLION WITH A “B”
- 1. THE ICONOCLASTIC LEADER
- 2. DISRUPTIVE INNOVATION
- 3. A HIGHER PURPOSE
- 4. BUILT IN, NOT BOLTED ON
- 5. MAINSTREAM APPEAL
- 6. A NEW BEHAVIORAL CONTRACT
- CONCLUSION: NEXT BILLIONS AND THE GREEN GIANT EFFECT
- APPENDIX: METHODOLOGY FOR RESEARH CITED IN CHAPTER 1
- ENDNOTES
- INDEX
- ABOUT THE AUTHOR
- FREE SAMPLE CHAPTER FROM INTO THE STORM BY DENNIS N. T. PERKINS
- COPYRIGHT
Product information
- Title: Green Giants
- Author(s):
- Release date: August 2015
- Publisher(s): AMACOM
- ISBN: 9780814436141
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