Expert Messaging in a Hyper-Connected, Always-On World
By Marian SALZMAN
Final Release Date: January 2017
Bloggers, influencers, citizen journalists…today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise?
Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to:
Use newscrafting to help clients be the news
Personalize pitches to reporters and bloggers
Master the art of storytelling
Break through Web clutter
Create branded hashtags that get shared
Bump clients to the top of online searches
Gain exposure at SXSW, TED, and other key conferences
Avert and resolve crises
Measure the impact of media placements
Ambitious media plans call for cutting-edge tools. Agile PR unlocks industry secrets sure to help anyone broaden their reach and increase their impact.