Brendon's business philosophy is based on solid (but not too common) business sense, combined with radical new approaches that has made Brendon's web design business one of the most successful in Australia.
His philosophy is based on four fundamentals:
1. YOUR WEB DESIGN AND DEVELOPMENT SKILLS DON'T MATTER Your average client can't determine the difference between a good and a bad web site. They can't really look at your portfolio and say: "This person makes profitable web sites." Instead, they consider other factors when evaluating you for the job. For example: recommendations from other people, the quality of your brochure, the way you dress or simply your handshake. In the kit, Brendon shows how to make the client very confident that you are the best choice they can make.
2. YOU DON'T HAVE TO BE, AND SHOULDN'T BE THE CHEAPEST BIDDER TO WIN Brendon's company is almost always several times more expensive than his competitors, but he still gets 90% of the jobs he pitches for. This is due to his customer service, his meeting approach, his proposals and, well, you'll have to read the kit to find out.
3. WHEN THE PROJECT FINISHES, YOUR INCOME SHOULD NOT Web development is very well adapted for selling extra services. Most of Brendon's income is from services bought by existing clients. Brendon is a big believer in keeping clients for life, and in this kit, he explains in great detail exactly how he does it.
4. YOUR CLIENTS ARE EVERYWHERE Brendon retells the story of how a 50 cent map of a conference floor with exhibitor names lead to over $100,000 in new business for his firm. The kit is chock-full of ideas for finding, and reaching new prospects for your services, including your competitor's clients.
What does the kit contain?
When you order The Web Design Business Kit 2.0, you will receive a rather large box delivered straight to your doorstep. The box will contain two folders and a CD-ROM.
Folder 1: The Manual
Folder 1 contains 509 8.5x11 letter-size pages divided into 5 major sections, each designed to walk you through Brendon's approach towards being successful in business.
Proven techniques for building a successful web design business. Strategies to win more business and boost income. Overcome the fear of selling yourself and your business. Practical advice on organizing your business. Simple techniques to maximize revenue from existing and new clients. Template documents (including contracts) covering a wide range of business functions. How to sell yourself What should you charge? How to keep clients for life How to manage budgets How to hire and fire employees And so much more! Folder 2: The Documents
Folder 2 contains 73 ready-to-use business documents, consisting of 182 8.5x11 letter-size pages, categorized into the following sections:
Business Planning and Financial Documents Promotional Tools Client Contact Documents Surveys Employment Documents Office DocumentsThese are the same documents Brendon uses himself, and have been tweaked for maximum effectiveness over the years.
CD-ROM: Document Library
You'll also receive a CD-ROM containing all the electronic versions of all the business documents represented in Folder 2. These are ready to use - just add your own logo and company name.
