Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.
With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.
You will learn about:
The changing face of marketing
The new frontier of PR and media
Using your web site to generate income
Getting the most from the search engine crowd
Promote your message through socializing
Implementing profitable email marketing campaigns
Getting others to sell your products for you
Spreading your message through online advertising.
Editorial Reviews
"Online Marketing Inside Out is a great bridge between what's come before in online marketing and what's coming up and worth checking out. "Chris Brogan
"There's everything from social media to affiliate marketing to paid search knowledge there. Please do check it out. If you're hoping to use the Internet to promote your business, this book will come in handy." Jason Falls
"Online Marketing Inside Out" is a top-notch resource on the basics of online marketing. It provides a firm foundation from which ecommerce marketers can launch campaigns, and it can serve as a good starting place for more in depth research about any of the topics it covers."Practical E-Commerce
"If you've ever wanted to use social media to increase your traffic, set up your own affiliate program, or just explain the various online advertising options to clients, then Online Marketing Inside Out is a great starting point"Freelance Switch
"I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against."Cory Huff - Sparkplugging
"Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing"Miles Burke
"The book explains that successful marketing involves steps summed up as: attract, engage and transact. However, equally important to executing a successful campaign is understanding the medium, whether it's email or FaceBook or a setting-up an affiliate program. A successful campaign will use that that knowledge and measure the results."yyztech
In 1999, Brandon Eley started 2BigFeet.com in the then untapped market for large-sized shoes. The need for an e-commerce web site led to his trial-by-fire indoctrination into web development and online marketing. In addition to owning 2BigFeet, Brandon is also the Interactive Director for Kelsey Advertising & Design, where he oversees interactive projects and online marketing campaigns, and blogs at brandoneley.com.
About Me College Mac Instructor, Educator, Reviewer software books, Technology Columnist
Pros
Easy to understand
Helpful examples
Well laid out TOC
Well-written
Cons
Needs more social media
Best Uses
Great Starter Book
Non-Profit Organizations
Novice
Small Business Owner
Training
Comments about SitePoint Online Marketing Inside Out:
I am doing research on Social Media Marketing and will use some of the ideas within this book in my upcoming college course I plan to teach. I will be recommending this book to my students.
Here is my review that is sent for publishing to the Association of Computer Users Groups (APCUG):
Review: by Gregory West prospector16@gmail.com Member of Sarnia Computer Users' Group (scug.ca) Member of Port Huron, MI Computer Group (bwcomp.org) Blog: gregorywest.wordpress.com
Online Marketing Inside Out
by Brandon Eley & Shayne Tilley Published by SitePoint Pty. Ltd. ISBN-978-0-9805768-2-5 Pages: 184 USA: $29.95 / CDA: $29.95 http://oreilly.com/catalog/9780980576825
Nine dynamic chapters that guide you through your next "modern marketing campaign". Chapter one explains how marketing is changing pointing out things you need to know before you begin planning your next promotion or campaign. You will learn how to make money from a website by page views, optimize the values within search engines (SEO) and how the main players in social media can help you go deeper inside the communities spreading the word of your company or product.
Even though email marketing has been around forever, it seems, this book sparks a new interest showing "many advantages" and the authors "walk you through every step towards a successful email marketing strategy".
Having your own sales people working for you online is easy when you create an "affiliate marketing program" that is covered in Chapter seven. The advantages of having an "army of salesmen all over the world" promoting for you is explained in easy to understand terms in this chapter. This is followed in sequence with Chapter eight wherein you learn about the world of "online advertising" as you will be able to "plan, implement, test, and optimize" what you setup with your online advertising.
I really like the way this book is set out. The Table of Contents leaves nothing to imagination. The Preface wand Chapters have extensive headings that guide you through the various topics so that you can easily look something up and jump right in on that subject. For example, in Chapter two's listing you will find headings such as: Press Releases. Then followed with sub-headings: Press Releases in the 21st Century, When to Write a Press Release, Stand Out From the Crowd and so on.
Every chapter tags your interest and keeps you coming back as a reference point for helping you develop your own online marketing campaign. This book is for those who "have a web site and...want to promote it", or anyone else who wants and/or needs to learn this amazing subject of online marketing.
Even if you are already doing online marketing and feel fairly successful, this book will take you to the next level of expertise and guide you in directions you may have possibly passed by.
