Content Marketing For Dummies
By Susan Gunelius
Publisher: Wiley / For Dummies
Final Release Date: May 2011
Pages: 360

Learn what content marketing is and how to develop a strategyfor your business

Content marketing is an exciting opportunity — and amoving target. The trick to success lies in understanding both thetools available and the strategic thought process that makes themwork. That's what this book is about! Learn the basics, how tobuild a strategy, how to create long-form and short-form content,how to analyze results, and a whole lot more.

  • Engage them — discover how to capture the attention ofyour customers instead of interrupting them

  • Add value — learn to create content that offers yourcustomers an informational benefit

  • Go long — develop and promote blogs, videos, webinars, andmore to share content that offers value to your customers

  • The short version — get the lowdown on supplying contentvia Twitter, LinkedIn, Facebook, Flickr, and more

  • Mind your manners — understand and follow social mediaetiquette to protect your brand

  • Start a conversation — familiarize yourself with the toolsof informal Web writing, start conversations, and participate inforums or start your own

  • Keep it moving — analyze the results of your efforts andcontinually fine-tune your content marketing strategy

Open the book and find:

  • How content marketing can benefit and build your brand

  • Techniques for breaking through the clutter

  • Ways to be sure you're not spamming

  • Search engine optimization tricks you can use

  • Advice on contributing to other Web sites

  • Great free tools to get you started

  • A glossary to explain the many terms you'll encounter

  • Tips on building relationships

Learn to:

  • Develop an online content marketing strategy

  • Create content and publish it in long or short form

  • Promote your brand through conversations online

  • Follow the laws and avoid questionable content

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Ebook: $24.99
Formats:  ePub, Mobi, PDF