Cause marketing benefits nonprofit and for-profit enterprisesalike —make it work for you!
At the intersection of marketing, philanthropy, and businesslies the exciting and rewarding field of cause marketing.Maybeyou've been doing cause marketing for awhile and didn't knowit had a name. Maybe you're ready to explore a new technique. Maybeyou're seeking support for your cause or a competitive edge foryour business. You'll find the answers here!
For nonprofits — discover new and effective ways to raisefunds and build awareness for your cause
For companies — see how supporting a good cause provides apowerful competitive edge
Choose your partner — learn strategies for finding thatperfect partner
Close the deal — brush up on your closing skills, giveyour prospect plenty of reasons to say "yes," and learn to handle"no"
Traditional and more — explore such techniques aspoint-of-sale, purchase-triggered donations, employee volunteerprograms, and texting promotions
Make it mobile — examine the opportunities offered bysmartphones, QR codes, and location-based services like Foursquareand Facebook Places
Keep building — learn how to measure and build on thesuccess of your first cause marketing plan
Open the book and find:
Components of a successful cause marketing plan
What cause marketing is not
Tips for finding the best partner for your cause
How to approach the different types of decision-makers
Hints for maximizing social media
How to create a powerful campaign message
Ten great low-budget campaign ideas
Common mistakes to avoid
Identify and secure a partner
Increase the success of your campaign with social media
Use location-based services like Foursquare to buildawareness