Social Media Marketing for Digital Photographers
By Lawrence Chan
Publisher: Wiley
Final Release Date: October 2011
Pages: 256

Effective marketing through social media

Facebook. Twitter. YouTube. Blogs. That's where your customersand colleagues are interacting. It's where you can reach them withquality content to build lasting relationships and establish astrong position in your market.

Achieve perfect exposure for your photography business with awell-considered social media marketing program. Use these onlineengagement tools to explore your customers' wants and needs, likesand aversions, decision triggers, and more, and earn brandadvocates by delivering images, tips and insider information thatmakes them swoon.

  • Develop a strong marketing strategy to achieve your businessgoals

  • Zoom in on your best customers and most promising prospects

  • Explore the pros and cons of specific social media channels

  • Understand the vital skill of listening

  • Find out how and why to promote the luxury angle ofphotography

  • Discover how to inspire brand evangelists through socialmedia

  • Learn important survival tips for your social media program

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