Social Media Marketing for Digital Photographers
By Lawrence Chan
Publisher: Wiley
Final Release Date: October 2011
Pages: 256

Effective marketing through social media

Facebook. Twitter. YouTube. Blogs. That's where your customers and colleagues are interacting. It's where you can reach them with quality content to build lasting relationships and establish a strong position in your market.

Achieve perfect exposure for your photography business with a well-considered social media marketing program. Use these online engagement tools to explore your customers' wants and needs, likes and aversions, decision triggers, and more, and earn brand advocates by delivering images, tips and insider information that makes them swoon.

  • Develop a strong marketing strategy to achieve your business goals

  • Zoom in on your best customers and most promising prospects

  • Explore the pros and cons of specific social media channels

  • Understand the vital skill of listening

  • Find out how and why to promote the luxury angle of photography

  • Discover how to inspire brand evangelists through social media

  • Learn important survival tips for your social media program

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