Know what you want to achieve and how to get there
Simply having a social media presence is not enough. Your tweets, websites, blog posts, and social networking pages can build your business — or sabotage it. Do your homework. Study these questions before you dive into the sea of social media, and maximize your marketing impact.
Why do I need a brand?
What's the difference between a brand, an online presence, and a persona?
How do I develop my brand strategy?
What is my brand's objective?
What makes a website social?
What about Twitter, Facebook, and LinkedIn?
How do I increase my Twitter following?
Should I link my Facebook and Twitter accounts?
What are LinkedIn groups?
What else should I think about?