100 Questions to Ask Before Starting a Social Media Marketing Campaign
By Dave Peck
Final Release Date: August 2011
Know what you want to achieve and how to get there
Simply having a social media presence is not enough. Yourtweets, websites, blog posts, and social networking pages can buildyour business or sabotage it. Do your homework. Study thesequestions before you dive into the sea of social media, andmaximize your marketing impact.
Why do I need a brand?
What's the difference between a brand, an online presence, and apersona?
How do I develop my brand strategy?
What is my brand's objective?
What makes a website social?
How do I add a blog to my website?
What tone should I use?
Should I leave comments on other websites?
What about Twitter, Facebook, and LinkedIn?
How do I increase my Twitter following?
Should I link my Facebook and Twitter accounts?
What are LinkedIn groups?
What else should I think about?
Do I still need a business card?
What's a Tweetup?
How can I keep my social media efforts interesting?