Think Before You Engage
100 Questions to Ask Before Starting a Social Media Marketing Campaign
By Dave Peck
Publisher: Wiley
Final Release Date: August 2011
Pages: 312

Know what you want to achieve and how to get there

Simply having a social media presence is not enough. Your tweets, websites, blog posts, and social networking pages can build your business — or sabotage it. Do your homework. Study these questions before you dive into the sea of social media, and maximize your marketing impact.

Why do I need a brand?

  • What's the difference between a brand, an online presence, and a persona?

  • How do I develop my brand strategy?

  • What is my brand's objective?

What makes a website social?

  • How do I add a blog to my website?

  • What tone should I use?

  • Should I leave comments on other websites?

What about Twitter, Facebook, and LinkedIn?

  • How do I increase my Twitter following?

  • Should I link my Facebook and Twitter accounts?

  • What are LinkedIn groups?

What else should I think about?

  • Do I still need a business card?

  • What's a Tweetup?

  • How can I keep my social media efforts interesting?

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