Location Based Marketing For Dummies
By Aaron Strout, Mike Schneider
Publisher: Wiley / For Dummies
Final Release Date: August 2011
Pages: 360

Reward your customers, build their loyalty, and let them helpmarket your business

Want your marketing efforts to reach the right customer atexactly the right time? How about as they walk into your store?Location-based marketing lets you provide highly targeted offersand build customer loyalty. This book explains location-basedservices, what your campaign should contain, how to launch it, andhow to measure results.

  • Check in — learn what goes into a check-in, what willencourage customers to do it, and what data you can collect

  • Get started — find out how to set up a campaign onfoursquare, Facebook Places, Yelp, and Gowalla

  • Know what you want — fine-tune your marketing goals tomaximize what location-based marketing can do

  • Know what your customer wants — research what motivatesyour customers and choose appropriate rewards

  • Identify your influencers — discover and reward thethought leaders among your customers

  • Behind the scenes — assure that your LBS campaign is wellsupported within your organization

  • Choose analytics tools — evaluate options for measuringyour success

  • Dash after information — use dashboards to collectinformation about your visitors, when they visit, and whether theyshare

Open the book and find:

  • Types of campaigns to consider

  • Tips for getting customers to check in

  • Cool reward ideas

  • How to use scavenger hunts and games to motivate response

  • How location-based marketing works with other campaigns

  • When to support your campaign with traditional marketing

  • How to identify key performance indicators

  • An overview of services and tools that you use withlocation-based services

Learn to:

  • Choose the right location-based service to achieve yourgoals

  • Get started using foursquare, Facebook Places, Yelp, andGowalla

  • Analyze the results of your program

  • Apply and adapt what other businesses have learned

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Ebook: $24.99
Formats:  ePub, Mobi, PDF