Location Based Marketing For Dummies
By Aaron Strout, Mike Schneider
Publisher: Wiley / For Dummies
Final Release Date: August 2011
Pages: 360

Reward your customers, build their loyalty, and let them help market your business

Want your marketing efforts to reach the right customer at exactly the right time? How about as they walk into your store? Location-based marketing lets you provide highly targeted offers and build customer loyalty. This book explains location-based services, what your campaign should contain, how to launch it, and how to measure results.

  • Check in — learn what goes into a check-in, what will encourage customers to do it, and what data you can collect

  • Get started — find out how to set up a campaign on foursquare, Facebook Places, Yelp, and Gowalla

  • Know what you want — fine-tune your marketing goals to maximize what location-based marketing can do

  • Know what your customer wants — research what motivates your customers and choose appropriate rewards

  • Identify your influencers — discover and reward the thought leaders among your customers

  • Behind the scenes — assure that your LBS campaign is well supported within your organization

  • Choose analytics tools — evaluate options for measuring your success

  • Dash after information — use dashboards to collect information about your visitors, when they visit, and whether they share

Open the book and find:

  • Types of campaigns to consider

  • Tips for getting customers to check in

  • Cool reward ideas

  • How to use scavenger hunts and games to motivate response

  • How location-based marketing works with other campaigns

  • When to support your campaign with traditional marketing

  • How to identify key performance indicators

  • An overview of services and tools that you use with location-based services

Learn to:

  • Choose the right location-based service to achieve your goals

  • Get started using foursquare, Facebook Places, Yelp, and Gowalla

  • Analyze the results of your program

  • Apply and adapt what other businesses have learned

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Ebook: $24.99
Formats:  ePub, Mobi, PDF