Killer Facebook Ads
Master Cutting-Edge Facebook Advertising Techniques
By Marty Weintraub
Publisher: Wiley / Sybex

Proven techniques you won't find anywhere else

Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you won't find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success.

Find actionable tips on how to:

  • Master the Facebook Ads web UI and Power Editor

  • Target and segment Facebook users with laser-sharp demographic precision

  • Write great copy and design ads that pop for B2C and B2B campaigns

  • Set the right KPIs, decipher the metrics, and check your success

  • Use Facebook's Ad Manager to successfully optimize and report

  • Get hundreds of millions of impressions globally

  • Improve your ROI and showcase your brand


  • Measure and improve your ROI

  • Support PR, marketing, and branding efforts

  • Understand crucial optimization factors

  • Effectively target based on personal and professional factors

Simply put, no one out there understands Facebook Ads better than Marty, and his ability to distill them down into actionable steps anyone can maneuver is nothing short of genius.
Joanna Lord, Director of Customer Acquisition, SEOmoz

There's no fluff or platitudes here. This book offers well-researched insights and step-by-step guidelines for setting and meeting goals, creating ads, branding, targeting, community building, conversion tracking, and a lot more.
Carri Bugbee, President, Big Deal PR, and Adjunct Professorat Portland State University

Discover powerful targeting techniques

See how to budget campaigns and bid your ads to maximize every dollar spent

Product Details
Recommended for You
Customer Reviews
Buy 2 Get 1 Free Free Shipping Guarantee
Buying Options
Immediate Access - Go Digital what's this?