Search Engine Optimization All-in-One For Dummies, 2nd Edition
By Bruce Clay, Susan Esparza
Publisher: Wiley / For Dummies
Final Release Date: December 2011
Pages: 840

Make your web site irresistible to search engines and watch yourbusiness grow!

Search engine optimization is a big topic, but don't worry— this big book is broken down into manageable minibooks.Each minibook gives you the nitty–gritty on one importantpart of the puzzle, like choosing the right keywords, designing asearch engine–friendly web site, creating links to the rightplaces, or analyzing your results. Success awaits!

  • Anatomy of a search engine — learn how search engines workand how to use them to your advantage

  • The mighty keyword — get the tools and learn tactics toresearch keywords and build keyword lists

  • Know thy competition — find out who your significantcompetitors are and uncover the hook that makes your business standout

  • The meat of the matter — gather great ideas for web sitecontent that will engage your visitors

  • Links to success — discover why internal, inbound, andoutbound links are all vital and the guidelines that assure theirusefulness

  • A firm foundation — see why your web server can make orbreak your SEO efforts and find out how to choose the perfecthost

  • Market effectively — build your brand and boost yourbusiness with well-planned search marketing

Open the book and find:

  • Why it helps to have a programmer handy

  • Ethical guidelines you'll want to follow

  • Tips on building keyword lists and themes

  • What you can learn from your competition

  • How to use a ranking monitor

  • Advice on creating spider-friendly sites

  • Help choosing an analytics package

  • Pointers on taking your online business global

10 books in 1

  • How Search Engines Work

  • Keyword Strategy

  • Competitive Positioning

  • SEO Web Design

  • Creating Content

  • Linking

  • Optimizing the Foundations

  • Analyzing Results

  • International SEO

  • Search Marketing

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Ebook: $39.99
Formats:  ePub, Mobi, PDF