Social Media Metrics For Dummies
By Leslie Poston
Publisher: Wiley / For Dummies
Final Release Date: May 2012
Pages: 360

Effectively measure and analyze everything you do in the socialmedia space

Skeptical of what you can accomplish online? This guide showsyou why social media should be a key component of your marketingplans. It gives you the tools to effectively measure the stepsyou've taken online and maximize the value you're getting out ofthem. You'll then be able to increase conversions, gain more loyalcustomers, and much more!

  • Navigate the metrics landscape — discover how to pump upyour efforts and squeeze the most metrics juice out of your timeonline

  • Reach out — whether you want to know the demographics ofpeople reading your blog or the income levels you reach onFacebook, find out what's in your metrics

  • Put your metrics on steroids — dive into the deeper layersof measurement to uncover information that can get your businesscranking

  • Get the big picture — find out what metrics can do for yourgrowth online and offline

  • Stay on top — use tips, tricks, and secrets to become ametrics rock star

  • Prepare for the future — get ready for the latest andgreatest developments in metrics and learn how to leverage themwhen the time is right

Open the book and find:

  • Which measurements matter and which ones are junk

  • Where to go for free analytics solutions

  • How to increase conversions with content

  • Tricks of the metrics gurus to get the most out of your data

  • Steps to avoid common metrics mistakes

  • Tips for growing your brand and finding new business

  • Ways to measure metrics on mobile devices

  • Goals you need to set to win the metrics game

Learn to:

  • Listen to what is being said about your business

  • Read analytics dashboards and understand the results

  • Calculate return on investment based on metrics

  • Apply your findings to future social media marketingcampaigns

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Ebook: $24.99
Formats:  ePub, Mobi, PDF