Social Media Marketing eLearning Kit For Dummies
By Phyllis Khare
Publisher: Wiley / For Dummies
Final Release Date: February 2012
Pages: 304

Get your business booming with Facebook, Twitter, and othersocial media — learn how now!

Facebook, Twitter, LinkedIn, YouTube — social media iswhere your customers are, and where your business needs to have asolid presence. Learn how to stand out in the marketplace with thiseasy-to-use eLearning Kit! Find out what should go into your plan,key techniques for each site, how to analyze your results, and muchmore!

  • Learn what you need — find out what social authority is,why you want it, and how to use foundational accounts

  • All a-Twitter — see how to attract a Twitter audience anduse Twitter lists and chat

  • Many ways to get social — explore Facebook business Pages,create a group on LinkedIn, and gain an audience on YouTube

  • Be where they are — take advantage of location-basedmarketing tools such as Groupon and LivingSocial

  • Figure your ROI — learn about built-in and custom toolsfor analyzing your success

Open and find:

  • How to develop a branded look

  • Tips for creating social press releases

  • All about advertising on different sites

  • Ways to help search engines find you

  • Hints for attracting new customers

  • How to set up a YouTube channel

  • Why to consider merging social media accounts

  • The difference between business ROI and social ROI

Includes CD-ROM and Online Course See inside fordetails!


  • Book, CD, or both — pick the way you learn best

  • Three hours of social media marketing instruction

  • Easy-to-follow format that lets you learn at your own pace

The For Dummies eLearning Kit lets you choose your idealway to learn—from the book, the CD, or both!

Learn from a full-color, richly illustrated book

If you prefer to learn from a book, this one is perfect.Step-by-step instructions get you going, while clear definitions,hands-on tutorials, and progress assessments make learning socialmedia marketing a snap.

The book includes:

  • Clear tutorials that cover creating and enacting your marketingplan

  • Lessons on using all major social media sites

  • Defined objectives, concept descriptions, and practiceexercises

Learn interactively and see how it's done with theCD-ROM

If you like to see and hear instructions, the CD offers narratedsteps, illustrations, animations, exercises, and resources. Eightlessons explain planning, working with each site, advertising,analysis, and more.

The CD-ROM includes:

  • Three hours of digital training in social media marketing

  • Integrated audio and video instruction

  • Easy navigation controls and progress-tracking features

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Ebook: $34.99
Formats:  ePub, Mobi, PDF