Mom Blogging For Dummies
By Wendy Piersall
Publisher: Wiley / For Dummies
Final Release Date: June 2011
Pages: 360

Ready to turn your blog into a business? Learn how, from a mom who did!

Ever dream of turning your blogging hobby into a business? Of course you have — that's why you picked up this book! Here's the scoop on setting up a blog, how to promote it and gain readers, what it takes to appeal to advertisers, and some really important stuff about legalities, developing a business model, and protecting your family's privacy.

  • If you're just beginning — compare the pros and cons of WordPress and Blogger, establish your blog, and find your niche

  • What will grab them — learn the secrets of writing blog posts that people will want to read

  • Choose a business model — study the different models, find the one that fits your content and comfort zone, and put your plan in writing

  • Follow the rules — know and follow ethical standards, create editorial, disclosure, and privacy policies, and stay legal

  • Be brand-friendly — make it easy for brands to work with you and learn how to toot your own horn

  • Ad ventures — prepare your blog for advertising, learn to price and sell ads on your blog, and explore ad networks

  • Plan ahead — learn to think like an entrepreneur and lay the foundation for a range of opportunities

Open the book and find:

  • Why not all mom bloggers are mommy bloggers

  • Simple things that can make your blog irresistible

  • The many ways your blog can make money

  • How to measure your success

  • Tips on becoming an expert

  • Blogging ethics and etiquette

  • What a blog network is and whether you want to build one

  • Ten costly mistakes to avoid

  • How to use your blog to get a book deal

Learn to:

  • Start your blog and create the right look and feel

  • Find your own unique voice and niche

  • Determine the right business model for your blog

  • Use your blog to sell your products and services

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Ebook: $24.99
Formats:  ePub, Mobi, PDF