Keyword Intelligence
Keyword Research for Search, Social, and Beyond
By Ron Jones
Publisher: Wiley / Sybex
Final Release Date: October 2011
Pages: 360

Master Modern Keyword Research for Today's Internet Marketing

This is the ultimate, in-depth guide to the next generation of keyword research mandated by the demands of social media and search engines. SEO and PPC pros will love this expert look at how to best identify and refine keywords using today's tools and techniques. Social media and mobile practitioners will find invaluable information on how keyword research can shape and inform entire campaigns. And all marketers will value the hot new modeling techniques that help them develop rich, relevant content that's sure to engage site visitors.

This unique, detailed guide to every aspect of keyword research also features case studies, examples, tutorials, tips, and previously undocumented techniques drawn from renowned keyword research expert Ron Jones's extensive professional experience.

You'll learn how to:

  • Leverage keyword research to positively impact search, social, and traditional media campaigns

  • Develop, refine, and maintain a set of keywords and align them to searcher intent and buy cycles that will energize your marketing campaigns

  • Find the best available tools to get keyword suggestions, forecast website traffic, perform competitive research, and analyze keyword results

  • Use keywords to improve your understanding of human behavior, user intent, and customer choice

  • Learn the latest keyword tools and techniques to get better results from your SEO and PPC campaigns

  • Heighten visibility in your mobile, social media, and video marketing channels

  • Leverage keywords to impact messaging and branding campaigns

  • Go global with a modern methodology for performing international keyword research

  • Communicate the intelligence that keyword research can bring to your organization, overall messaging, and branding

Inside: Your Google AdWords gift card worth $50

Bonus Inside: Save More Than $300 on Today's Top Keyword Tools

Product Details
Recommended for You
Customer Reviews
 
Buy 2 Get 1 Free Free Shipping Guarantee
Buying Options
Immediate Access - Go Digital what's this?
Ebook: $39.99
Formats:  ePub, Mobi, PDF