Social Media Marketing For Dummies, 2nd Edition
By Shiv Singh, Stephanie Diamond
Publisher: Wiley / For Dummies
Final Release Date: February 2012
Pages: 408

Marketing pros and entrepreneurs, here's what you need to knowabout social media marketing

Social networks are among the most valuable tools for marketers.This book offers advice from marketing pros who have worked forgiant global corporations and small businesses. Discover how socialmedia marketing boosts your marketing plan, builds your voice, andreaches your customers on large and small sites. Learn what keyinfluencers can do for you, and more!

  • A part of the whole — discover where social media marketingfits into the marketing funnel

  • It's about influence — examine the role of socialinfluencers and their contributions

  • Do your research — analyze your competitors' efforts andresearch your customers' online activities

  • Campaign trail — create a campaign roadmap that definesyour objectives, lays out an action plan, and connects with otherefforts

  • Find your voice — learn why your plan needs a voice andfind people in your organization to be that voice

  • It's a new game — compare the wide variety of innovativemarketing options on mainstream social platforms

  • Mobile magic — explore all the mobile options, such asRFID, custom apps and widgets, and mobile communities

  • Just in time — see what real-time marketing can do

Open the book and find:

  • Ways to do social media marketing with no budget

  • How to create Facebook, Twitter, and Google+ strategies

  • Benefits of tying good works to your brand

  • Characteristics your voice should have

  • Tips on using FourSquare®, YouTube®, and LinkedIn

  • Social media niches to explore

  • How to make your campaign work with your website

  • Ten top tools for social media marketing

Learn to:

  • Build and launch a campaign for a small or large business

  • Develop a social media voice that appeals to customers

  • Get your message out to large social networks and nichesites

  • Make the most of your company website and blog

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Ebook: $24.99
Formats:  ePub, Mobi, PDF