Selling All-in-One For Dummies
By Consumer Dummies
Publisher: Wiley / For Dummies
Final Release Date: January 2012
Pages: 696

Tried-and-true information and tips for selling like a pro

Are you looking to enter the world of sales, or are you already a salesperson looking for new tips and tactics to expand your business? Whether you're in charge of your own selling career or you're responsible for training and managing a professional sales force, Selling All-in-One For Dummies features everything you need to know to improve your results.

  • The art and science of selling — discover how cooperation, good listening skills, and putting others' needs before your own help sell your ideas, concepts, products, or services

  • Dig for gold — find out where to look for potential customers, how to approach them, and strategies for prospecting with confidence

  • Turn prospects into clients — find the people who need what you have, schedule meetings with them, and address their concerns

  • Bring it full circle — determine the best time to approach the close, understand which strategies to use for different scenarios, and get referrals

  • Take the "no" out of negotiation — grasp the skills and strategies every good salesperson needs to know to negotiate successfully

  • Explore specialized and growing fields — get the 4-1-1 on industry-specific information, instructions, and advice to refine your sales tactics, whether you're selling real estate, insurance, financial services, medical equipment, pharmaceuticals, or biotech

  • Think like an entrepreneur — overcome roadblocks, develop synergistic partnerships, embrace change, brand yourself, boost productivity with the latest technologies, and more

  • Connect with social media — engage with consumers; connect with clients; and build your brand's community with a quick-start guide to the basics of ?Facebook, Twitter, LinkedIn, YouTube, and blogging

Open the book and find:

  • The seven-step selling cycle

  • Ways to fish for prospects in the likeliest (and unlikeliest) places

  • How to get a meeting and put your clients at ease

  • Winning presentation tips

  • Time-honored advice on addressing your clients' needs

  • A no-frills anatomy of a close

  • Questioning and listening strategies that work

  • The latest technologies and social media to expand your reach

  • Tips for closing a tough customer

7 Books in 1

  • Advanced Selling For Dummies

  • Negotiating For Dummies, 2nd Edition

  • Selling For Dummies, 3rd Edition

  • Sales Closing For Dummies

  • Sales Prospecting For Dummies

  • Success as a Real Estate Agent For Dummies

  • Telephone Sales For Dummies

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