Online Community Management For Dummies
By Deborah Ng
Publisher: Wiley / For Dummies
Final Release Date: October 2011
Pages: 336

Learn to manage your online community to boost your business andbuild your brand

Online communities are the neighborhoods of the Internet, wheredifferent personalities who share a common interest can learn,discuss, and interact. It's up to you, as the community manager, toguide, monitor, respond to, and assess the activities of yourcommunity to benefit your company and build loyalty. It's a bigjob, and here's how to do it!

  • Compare and choose — decide on the type of socialcommunity your business needs

  • Hat dance — learn to be a leader, advocate, editor, brandevangelist, referee, liaison, and problem solver

  • Gotta have rules — establish guidelines that encouragequality participation

  • Meet the group — find innovative ways to learn aboutmembers and solicit their input

  • Listen and share — pay attention to comments, participatein discussions, and follow through on solving problems

  • Build traffic — make your site irresistible with valuablecontent and use quality keywords for high search rankings

  • Study the stats — install the right programs to monitoryour community and let the results guide your strategy

  • Go offline — use speaking engagements, conferences, andfun events to draw new members

Open the book and find:

  • What you need to know about online communities

  • Ways to sell your community's value to the boss

  • How to handle difficult members

  • Tips for growing your community

  • Why you should visit other communities

  • How to use what you learn

  • Ten things every community manager should do

  • More resources for community managers

Learn to:

  • Identify core tasks for community managers

  • Build and maintain positive relationships within your onlinecommunity

  • Establish policies and transparency

  • Manage comments, respond to criticism, and evaluate ROI

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