Facebook Marketing For Dummies, 3rd Edition
By John Haydon, Paul Dunay, Richard Krueger
Publisher: Wiley / For Dummies
Final Release Date: January 2012
Pages: 336

Face it — your business, brand, or organization canbenefit from Facebook marketing!

Facebook is the place to be, so your business needs a marketingpresence there too. There's a lot to consider! Use this friendlyguide to help you set up your Page, plan your marketing campaign,and make promotions, groups, and events work for you. Need to knowa little more about Facebook and social networking first? There'salso a section on that!

  • Catch your customers — define your target market and learnmore about your customers by having conversations with them

  • Prepare your Page — discover what goes into a greatbusiness or organization Page and how to get started

  • Get noticed — learn to create content that your fans canuse, and keep it coming

  • Build your base — engage your fans with contests,promotions, and webinars

  • Measure your success — use Facebook Insights to learn moreabout your fans and analyze data with third-party tools

  • Add ads — promote your business or cause with Facebookadvertising and measure results

  • Go Places — see how Facebook Places can promote abrick-and-mortar business

  • Plug it in — use Facebook's social plug-ins to help yourcustomers personalize your site and share it with their friends

Open the book and find:

  • What a Facebook marketing plan can do for you

  • Apps you can add to your Page

  • What psychographic variables are and how to use them

  • How to build a content strategy

  • The difference between liking a Page and liking content

  • Ways to promote your business with Groups

  • Tips on using Facebook ads

  • Ten Facebook business etiquette tips

Learn to:

  • Create, administer, and customize your Page

  • Build your fan base

  • Integrate Facebook with other marketing plans and measureresults

  • Promote your Page using events, contests, and polls

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