Personal Branding For Dummies
By Susan Chritton
Publisher: Wiley / For Dummies
Final Release Date: May 2012
Pages: 360

The fast and easy way to create and maintain your personal brand

Whether searching for a first job, exploring a career change, or looking to be more visible and successful in your current career, creating a clear and concise image, respected reputation, and high profile status is critical. With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal brand identity to keep yourself distinguished in the business world.

  • Behold the power of branding — get an overview of how corporations and celebrities use branding and how you, too, can position yourself for success

  • Getting to know you — figure out what your brand should be by spelling out your values, passion, strengths, and skills; determining your target audience; and writing your personal brand strategy plan

  • Start spreading the news — announce your brand to the world with a communication plan that'll reach your audience, boost your reputation, and achieve clarity, consistency, and constancy

  • Shape your brand — discover how to dress the part of your personal brand, develop appropriate marketing materials, and tailor your brand to fit a new culture when your career takes you overseas

Open the book and find:

  • Advice on discovering your personal brand

  • Visual, language, and auditory elements of successful brands

  • Case studies in personal branding success

  • How to build a personal brand communication plan

  • Ways to use social media to communicate your brand online

  • Guidance on building and nurturing your network

  • The importance of distinguishing yourself from the competition

Learn to:

  • Build your personal brand to authentically stand out from the crowd

  • Transform your image to communicate a clear and concise message

  • Tap into the power of social media to showcase your brand

  • Craft a winning strategy to launch your personal brand

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