Starting an Online Business All-in-One For Dummies, 3rd Edition
By Shannon Belew, Joel Elad
Publisher: Wiley / For Dummies
Released: October 2011
Pages: 888

Here's everything you need to plan, launch, and maintain a successful online business

The 21st century marketplace is online. Now that you've decided to start a business there, you need a business partner to help you make the most of the medium. Try this book! From developing a business plan to designing your Web site to handling accounting to marketing through social media, this friendly guide is packed with the up-to-date info you need to make your online business boom.

  • Get started — think like a netrepreneur, evaluate your idea, build a business plan, and stay legal

  • Claim a name — choose the perfect domain name and learn to create a killer Web site

  • Go to work — determine a revenue model, establish payment options, manage your inventory, and fill orders efficiently

  • Plan for security — know the risks, develop a security plan, and learn how to handle an attack

  • Drum up business — market your company via search engine optimization, advertising, blogs, and social media

  • Storefront advantages — explore storefront options from Amazon, Yahoo!, and eBay

  • Find your niche — consider products and services tailored to a particular customer base

  • For nonprofits too — see how your organization can boost awareness and raise funds online

Open the book and find:

  • Ideas for funding your online start-up

  • Tips on trademarks and copyrights

  • Ways to help your customers find you

  • How to move your brick-and-mortar customers online

  • What mobile commerce can do for you

  • Instant e-commerce solutions to try

  • Hints for maximizing social media

  • Ways to breathe new life into a tired business

11 Books in 1

  • Online Business Basics

  • Legal and Accounting

  • Web Site Design

  • Online and Operating

  • Internet Security

  • Boosting Sales

  • Retail to E-Tail

  • Storefront Selling

  • Fundraising Sites

  • Niche E-Commerce

  • E-Commerce Advanced

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Ebook: $29.99
Formats:  ePub, Mobi, PDF