Starting an Online Business All-in-One For Dummies, 3rd Edition
By Shannon Belew, Joel Elad
Publisher: Wiley / For Dummies
Final Release Date: October 2011
Pages: 888

Here's everything you need to plan, launch, and maintain asuccessful online business

The 21st century marketplace is online. Now that you've decidedto start a business there, you need a business partner to help youmake the most of the medium. Try this book! From developing abusiness plan to designing your Web site to handling accounting tomarketing through social media, this friendly guide is packed withthe up-to-date info you need to make your online business boom.

  • Get started — think like a netrepreneur, evaluate youridea, build a business plan, and stay legal

  • Claim a name — choose the perfect domain name and learn tocreate a killer Web site

  • Go to work — determine a revenue model, establish paymentoptions, manage your inventory, and fill orders efficiently

  • Plan for security — know the risks, develop a securityplan, and learn how to handle an attack

  • Drum up business — market your company via search engineoptimization, advertising, blogs, and social media

  • Storefront advantages — explore storefront options fromAmazon, Yahoo!, and eBay

  • Find your niche — consider products and services tailoredto a particular customer base

  • For nonprofits too — see how your organization can boostawareness and raise funds online

Open the book and find:

  • Ideas for funding your online start-up

  • Tips on trademarks and copyrights

  • Ways to help your customers find you

  • How to move your brick-and-mortar customers online

  • What mobile commerce can do for you

  • Instant e-commerce solutions to try

  • Hints for maximizing social media

  • Ways to breathe new life into a tired business

11 Books in 1

  • Online Business Basics

  • Legal and Accounting

  • Web Site Design

  • Online and Operating

  • Internet Security

  • Boosting Sales

  • Retail to E-Tail

  • Storefront Selling

  • Fundraising Sites

  • Niche E-Commerce

  • E-Commerce Advanced

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Ebook: $29.99
Formats:  ePub, Mobi, PDF