Master Today's Biggest MarketingOpportunity—Facebook!
A Step-by-Step Guide
This fully revised Second Edition of an industry bestsellershows you in detail how to develop, implement, manage, and measurea successful Facebook marketing strategy from start to finish.
You'll start by creating a plan that takes into account yourgoals, your marketing needs, and your customers. Then, you'll learnhow to build a compelling business page and effectively useprofiles, news feeds, ads, and other powerful features such as appsand groups. Finally, discover how to track and measure yourefforts, avoid pitfalls, and mine tips, tricks, and tactics drawnfrom the expert authors' deep experience. The result is aneffective, measurable, day-by-day plan for Facebook marketingsuccess.
Understand the post-social era and how this affects yourFacebook marketing strategy
Stay on top of all of Facebook's changes, so your strategiescontinue to evolve
Create a campaign, identify the numbers that matter, map them tobusiness goals, and define your metrics
Create compelling content, promotions, contests, and other waysto engage
Integrate Facebook with your website and add e-commerce
Drive additional demand with effective and optimized Facebookadvertising campaigns
Use analytics to monitor and test your results
Tap other social media, set up events, and understand Facebookmobile
You'll also find:
Praise for Facebook Marketing: An Hour a Day, SecondEdition
"Facebook Marketing: An Hour a Day is not just any bookon Facebook marketing. It happens to be carefully crafted by two ofthe world's leading Facebook marketing authorities: Mari Smith andChris Treadaway. Study it. Digest it. Then watch how your businessthrives."
—Michael Stelzner, author of Launch andfounder, Social Media Examiner
"Chris & Mari have provided the road map to help you succeedwith Facebook marketing. This is the one book I'd recommend toanyone who needs to launch and measure a great social marketingcampaign."—Brian Goldfarb, Director of Product Marketing,Windows Azure, Microsoft Corporation
"Facebook has become a fundamental marketing platform and,thanks to this book, you'll learn exactly what you must do in orderto get the most from it."—John Jantsch, author of Duct TapeMarketing and The Referral Engine