Complete B2B Online Marketing
By William Leake, Lauren Vaccarello, Maura Ginty
Publisher: Wiley / Sybex
Final Release Date: June 2012
Pages: 380

Master Today's B2B Online Marketing

This practical guide is for B2B marketers who want to leveragetoday's search engine marketing and social media technologies toattract, nurture, convert, and generate leads. It's the perfect B2Bonline crash course—you'll quickly learn how to engage insocial media and attract visitors to your site, apply social medialistening and monitoring tools, and maximize the impact of bannerads and landing pages. By book's end, you'll better understandimportant strategic and branding issues, the best ways to trackresults, the secrets of sound SEO, and more. Packed withinstructive case studies and hands-on tutorials, this is theultimate how-to on successful B2B online marketing.

  • Identify your product value and establish an online brand

  • Drive quality leads to your site with paid search, display, andsocial ads

  • Nurture those leads with good content—emails, webinars,and more

  • Create websites and landing pages that make visitors want tostick around

  • Apply the very latest search engine optimization techniques

  • Chat up visitors and engage your customers with social media

  • Allocate your resources for success outcomes

  • Track and measure your efforts with top listening and monitoringtools

  • Generate reports that are targeted—and actuallyhelpful

  • Integrate your marketing with CRM and complex sales cycles

If you were looking for yet another boring B2B marketing book,keep looking. If you were looking for an absorbing, practical guideto sexy B2B marketing, then you've found it! From targeting torelevant messaging to nurturing to acquisition, let the authorsshow you how to truly rock it."—Avinash Kaushik, DigitalMarketing Evangelist at Google and author of Web Analytics 2.0

Business-to-business online marketing is hard. Luckily, theseexperts are veteran B2B online marketers and excellentcommunicators—you want them on your side!"—Tim Ash, CEOof SiteTuners, author of Landing Page Optimization, Chair ofConversion Conference

If you run a B2B company or are involved in marketing, this bookis a must-read. Those that learn these tactics and concepts havesignificant market share to gain, and those that do not will feelthe consequences."—Aaron Kahlow, CEO of Online MarketingInstitute

Product Details
Recommended for You
Customer Reviews
 
Buy 2 Get 1 Free Free Shipping Guarantee
Buying Options
Immediate Access - Go Digital what's this?
Ebook: $39.99
Formats:  ePub, Mobi, PDF