Social Media Marketing, 2nd Edition
An Hour a Day
By Dave Evans
Publisher: Wiley / Sybex
Final Release Date: February 2012
Pages: 432

Create an Integrated, Successful Social Media Strategy

A Step-by-Step Guide

Using the proven An Hour a Day methodology, the exciting newedition of this industry bestseller helps marketers build winningsocial media programs with the latest platforms, tools, andtechnologies. You'll find solid advice and practical tips, learnthe latest tactics for Facebook and Twitter, get up to speed onmobile marketing, find great techniques for adding location-basedservices to your current social media efforts, get current with thelatest listening and analytics platforms, and much more.

This practical guide demystifies the process, dispels the myths,and empowers you to develop and implement an effective, day-by-dayplan for social media marketing success.

  • Learn with specific, hands-on exercises

  • Effectively pitch a successful social media campaign inside yourcompany

  • Get to the sweet spot of social media marketing—theconsideration phase

  • Master crucial techniques for Twitter®, Facebook®, andGoogle+

  • Plunge into mobile social with location-based services likeFoursquare®

  • Use the newest measurement tools to quantitatively show yoursuccess

You'll also find:

  • Best practices for launching your social media program

  • Great ideas for collaborative technologies to accelerate yourbusiness

  • Real-world case studies that illustrate successes to learn fromand mistakes to avoid

Praise for Social Media Marketing: An Hour a Day,Second Edition

"If you're looking for the definitive guide on social media,look no more. You are holding it in your hands."
Kip Knight, President, KnightVision Marketing, andformer vice president of marketing, eBay

"This is an important book not just for marketers but for allbusiness leaders. It's a must-read for current and future businessleaders of all types!"
Gautam Ghosh, Platform Evangelist and India MarketingHead, BraveNewTalent

"The thing I appreciate most about Dave's book is that it is notonly prescriptive but also built to fit into the busy schedule ofany marketer (or executive). A must-read for anyone interested inputting social media marketing into practice."
Aaron Strout, Head of Location-Based Marketing,WCG

"This practical guidebook integrates social strategy with thetools and metrics. I have used it with clients and businessstudents with great results."
Ira Kaufman, PhD, Assistant Professor, LynchhburgCollege, and President, Entwine Digital

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