For building, managing, and optimizing your AdWords account.
Never Lose a Customer
Remarketing allows you to reach shoppers who abandoned theircarts.
Bid Strategies for Any Budget
Learn profitable techniques that maximize ROI for all yourkeywords. www.sybex.com/go/adwords
Spice Up Your Boring Text Ads
Add phone numbers, locations, and images to your ads with AdExtensions. AdvancedAdWordsBook.com
Landing Page Optimization
Design landing pages that result in phone calls and sales.www.sybex.com/go/adwords
Boost Your Quality Score
Learn techniques that will help raise your Quality Score.AdvancedAdWordsBook.com
Keyword Research Techniques
Choose the correct keywords for each stage of the buying funnel.www.sybex.com/go/adwords
Learn about the best testing metric that exists to measure yourtest results. AdvancedAdWordsBook.com
Optimize Your AdWords Account with Advanced Techniques, Tips,and Insights
Increase your AdWords ROI and drive more traffic to your sitewith this must-have new edition of an industry top-seller.Completely updated, Advanced Google AdWords, Second Editionis packed with in-depth information, expert advice, the latestproven strategies, and top-notch insights for quickly andeffectively creating, managing, and refining AdWords campaigns thatimprove your bottom line.
- Choose and organize keywords based on user intent and thebuying funnel
- Control exactly when, where, and how your ads aredisplayed
- Write ads that connect with searchers to increase traffic andsales
- Learn the secrets that make the display network perform to yourgoals
- Master the testing of ads and landing pages to increaseconversion rates
- Leverage powerful remarketing techniques to convert sitevisitors whoabandoned their carts
- Delve into bidding strategies, including enhanced bidding, andfind all the ways to make every keyword profitable
- Extract actionable information from the revamped AdWord Reportsand get automated hints from Google on new opportunities
- Develop a schedule-friendly action plan to continuouslyoptimize and expand your AdWords account
Google AdWords levels the playing field for small businesses andinternational enterprises alike. Regardless of your AdWords budgetor company size, the strategies covered inside this book will helpyour advertising become more profitable.
Praise for Advanced Google AdWords
"Brad Geddes takes it to the next level, showing you not onlyhow to get the most from your search advertising campaigns, butmore importantly why you should use specific features andtechniques, who you should be targeting with your creative, andwhen to use the scores of advanced tactics he describes for maximumimpact and profitability."
—Chris Sherman, Executive Editor, Search EngineLand
"Brad's book is a powerful combination of deep insight andsimple prescriptionsthat will help anyone, from AdWords novice toseasoned pro, get more clicks and make more sales."
—Howie Jacobson, Ph.D., author of Google AdWordsFor Dummies
"Brad Geddes is one of the few people in the PPC world that Itrust to deeply know the facts, communicate them clearly, and addvalue with insights that save time and/or money. This book isperfect for anyone who wants to really learn paid search anddiscover the best ways to improve their results."
—Craig Danuloff, Founder, ClickEquations