Website Optimization
An Hour a Day
By Rich Page
Publisher: Wiley / Sybex
Final Release Date: April 2012
Pages: 300

Optimize Your Website, Conversion Rates, and Revenue

A Step-by-Step Guide

Captivate your website visitors, supercharge your conversionrates, and beat your online competition with this detailed guide toall aspects of website optimization. This hands-on resource stepsyou through the tools, best practices, test ideas, and strategiesneeded to improve and generate more revenue from any kind ofwebsite. From optimizing calls-to-action and text to using advancedpersonalization and targeting techniques, you'll dive into all thecrucial areas of this exciting new field. This book's uniqueapproach incorporates best practices from web analytics, webusability, and online marketing to help you get the most out ofyour optimization efforts.

  • Optimize everything, from your homepage and checkout flows tonavigation, forms, and other crucial functionality

  • Analyze your visitors and their on-site behavior so you canbetter engage and convert them

  • Create better test plans and optimization strategies to makesure your efforts succeed

  • Take advantage of advanced optimization techniques for mobilepages, email marketing, and more

  • Personalize and target your website to better fit your visitors'needs, lifting conversions even further

  • Influence your visitors using powerful trust, social proof,scarcity, and reciprocity techniques

  • Establish an optimization process and organization frameworkthat drives better results quicker

  • Combine best practices of web analytics, web usability, andonline marketing to improve your results

You'll also find:

  • Over 75 great tools to help you optimize your website

  • Website optimization checklist to gauge your current efforts

  • Success metrics and conversion goals for any kind of website

  • Details of a testing team critical for your optimizationefforts

  • Example of a high-impact test strategy that any website canuse

Advance Praise for Website Optimization: An Hour aDay

"If you want to learn how to supercharge your website businessperformance, this is the book you've been waiting for. It'spractical, actionable advice delivered from a masterpractitioner."
Lance Loveday, CEO, Closed Loop Marketing and authorof Web Design for ROI

"In nine exciting chapters Rich shows you, soup to nuts, exactlyhow to leverage usability, testing, and web analytics to transformyour organization and achieve magnificent success!"
Avinash Kaushik, Digital Marketing Evangelist,Google, and author of Web Analytics 2.0

"This book is a must-read for companies serious about siteoptimization whether you are new to the game or have tried it inthe past. Follow Rich's steps to avoid the common mistakes thatwill derail your efforts!"
Jason Burby, Chief Performance Marketing Officer,ZAAZ/Possible Worldwide

"Rich Page provides a detailed road map for creating a powerfulconversion improvement practice at your company. Get this bookbefore your competition does!"
Tim Ash, Chair of Conversion Conference, CEO ofSiteTuners, and author of Landing Page Optimization

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Ebook: $29.99
Formats:  ePub, Mobi, PDF