Social Media Marketing All-in-One For Dummies, 2nd Edition
By Jan Zimmerman, Deborah Ng
Publisher: Wiley / For Dummies
Final Release Date: October 2012
Pages: 792

If you need a guide through the social media maze, this book isjust what you're looking for!

Since the first edition of this book, social media has evolvedinto a whole new creature. Your business can't afford to be leftbehind! This guide helps you take full advantage of social mediamarketing while it boosts your social media savvy. And you'll lovehow easily you can find what you need in one of these handyminibooks!

  • Define your goals — research where your target audiencehangs out and define your marketing goals and objectives
  • Keep your perspective — analyze the various social mediaoptions and pay attention to what fits your budget and yourcustomers
  • Make it easier — find out about productivity tools thathelp you post content in multiple locations, notify search engines,and monitor your progress
  • Tools of the trade — study the ways in which you might useblogs, podcasts, Pinterest, and small, special-interestnetworks
  • Maximize the big guys — find the secrets to success withFacebook and Twitter
  • New opportunities — discover new social media sites andwhat they offer your business
  • Metrics magic — explore Google Analytics and other toolsto assess your performance

Open the book and find:

  • Why a social media campaign requires major planning
  • Cool tools to help your campaign
  • How to add social media to your SEO strategy
  • What you need to know about sharing images
  • Tips for using Google+
  • Compete effectively on Facebook and Twitter
  • Great mobile marketing opportunities
  • Attract business?customers with LinkedIn

9 Books in 1

  • The Social Media Mix
  • Cybersocial Tools
  • Blogs, Podcasts, and Vlogs
  • Twitter®
  • Facebook ®
  • Google+™
  • Pinterest™
  • Other Social Media Marketing Sites
  • Measuring Results; Building on Success
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Ebook: $29.99
Formats:  ePub, Mobi, PDF