Social CRM For Dummies
By Kyle Lacy, Stephanie Diamond, Jon Ferrara
Publisher: Wiley / For Dummies
Final Release Date: December 2012
Pages: 360

Learn to:

  • Create new marketing communications quickly
  • Engage and collaborate with your customers
  • Maximize digital media for customer service
  • Develop content that gets results from your onlinecommunity

Big business or small, social CRM helps you reach and interactwith your customers

Today's customer-focused technology can revolutionize the wayyou support and market your business. Social media shapes opinionsabout brands, including yours, and this book teaches you how toinfluence those opinions by interacting with your customers. Learnto build a strategy, craft a social business, measure the results,and keep moving forward.

  • What makes it social — compare traditional customerrelationship management with social CRM and understand thedifferences
  • Create a strategy — explore social business models, learnhow to make your message relevant to your audience, and earn yourcustomers' trust
  • Be customer-centric — discover how to listen to yourcustomers on social media and identify solutions your business canprovide
  • Choose your media — learn effective ways to engagecustomers with blogs, video, podcasts, Facebook, and Twitter
  • Examine the ecosystem — find out how to assess yourbusiness ecosystem and incorporate the right social CRM tools
  • Stay mobile — recognize consumer trends in mobile andtailor mobile campaigns to your customers' needs
  • Sort the information — learn how to analyze social CRMdata

Open the book and find:

  • The evolution of social CRM
  • Tips on interacting with customers
  • Why mobile matters
  • How to set goals that guide analytics
  • What loyalty programs do to retain customers
  • Social CRM success stories
  • The importance of a social media policy
  • How to empower your employees
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Ebook: $24.99
Formats:  ePub, Mobi, PDF