Web Marketing All-in-One For Dummies, 2nd Edition
Publisher: Wiley / For Dummies
Final Release Date: June 2012
Pages: 936

Kick off your online presence to build a following and achieveyour marketing goals

Ready to advertise on the web, create buzz about your product,and start online conversations? From optimizing your site andanalyzing traffic to blasting targeted e-mails and writing blogs,this collection of minibooks has you covered. You'll quickly be onyour way to increased traffic, more followers, and an engagedaudience ready to listen!

  • Go organic — follow steps to optimize your site forsearch engines to build up your organic keyword rankings
  • Click it — enter the competitive world of onlineadvertising and pay-per-click to ensure that your message reachesthe right people
  • Stay connected — initiate time-tested marketingstrategies to develop and deliver professional-looking e-mails thatincrease the open and click-through rates
  • The write tool — get up to speed on how to set up a blog,write engaging posts, and reach out to others to drive traffic
  • Spread the word — dig into social media so you can reachout to customers, find new audiences, and build relationships likenever before
  • Get mobile — learn how to leverage the mobile channel byimplementing best practices that will grow your audience

Open the book and find:

  • Tips for making your website search engine friendly
  • The essentials to monitor and improve your site
  • The rules for setting up pay-per-click campaigns
  • Ways to send targeted e-mails that avoid complaints
  • How to write blog posts that keep readers coming back formore
  • Strategies for creating an effective social media plan
  • Techniques for getting started with mobile advertising

8 books in 1

  • Establishing a Web Presence
  • Search Engine Optimization
  • Web Analytics
  • Online Advertising
  • E-Mail Marketing
  • Blogging and Podcasting
  • Social Media Marketing
  • Mobile Marketing
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Ebook: $34.99
Formats:  ePub, Mobi, PDF