Running a Food Truck For Dummies
By Myrick
Publisher: Wiley / For Dummies
Final Release Date: July 2012
Pages: 360

The easy way to drive your food truck business to success

Whether you're the owner of an existing food truck business or achef, foodie, or gourmand interested in starting your own mobilerestaurant endeavor, Running a Food Truck For Dummies helpsyou find your food niche, follow important rules of conductingbusiness on the road, outfit your moving kitchen, meet safety andsanitation requirements, and much more.

  • Meals on wheels — get a crash course on starting your ownfood truck business, with advice on deciding which kind of truck torun and researching your local marketplace
  • Drive your business forward — discover all the steps ofdeveloping your idea and turning it into a reality, from writing abusiness plan to presenting your truck — and everything inbetween
  • Start your engines — create your menu, stock your truck,find (and train) the best employees, and set up an office that'llkeep your business running
  • Hit the road — keep your business running smoothly withadvice on maintaining a clean, safe truck and using feedbackeffectively
  • Honk for social media — find out how to harness publicrelations and social media to share your message and build yourfollowing

Open the book and find:

  • Advice on choosing the type of food truck to run
  • The 4-1-1 on researching the food truck marketplace
  • Legal information to help you play by the rules
  • Tips on finding a location to park your truck and sell yourfood
  • Guidance on logo design and vehicle presentation
  • The scoop on menu creation, layout, and pricing
  • Hints for public relations and social media
  • How to build and retain a following

Learn to:

  • Find your niche, create a menu, and set prices
  • Choose and outfit a vehicle
  • Build a business plan to set yourself up for success
  • Use Facebook® and Twitter® to market yourbusiness
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Ebook: $22.99
Formats:  Mobi