Design Like Apple
Seven Principles For Creating Insanely Great Products, Services, and Experiences
By John Edson
Publisher: Wiley
Final Release Date: June 2012
Pages: 208

SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES

One: Design Makes All The Difference
Beauty, ingenuity, and charisma create a unique competitive advantage.

Two: Design The Organization
Nurture taste, talent, and a design culture.

Three:The Product Is The Marketing
Great products sell themselves.

Four: Design Is Systems Thinking
Product and context are one.

Five: Design Out Loud
Prototype to perfection.

Six: Design Is For People
Connect with your customer.

Seven: Design with Conviction
Commit to a unique voice.

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