Social Media Commerce For Dummies
By Marsha Collier
Publisher: Wiley / For Dummies
Final Release Date: November 2012
Pages: 336

Learn to:

  • Build your revenue and customer base through social media
  • Use social media to improve customer service
  • Locate sites that offer the best connection to your customers
  • Track results

Your customers are social! Master social media commerce techniques to build your business

Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. For your message to resound with customers, you must take advantage of their social network channels and interact with them online. Lucky for you, this book shows you how!

  • Social studies — understand social media, social business, and social commerce
  • Build your plan — develop a social action plan for your business and create an employee policy
  • Revamp your website — include substantive information about your product or service, be mobile-friendly, and make contact easy
  • Find your customers — explore the demographics of your target market and learn where your customers hang out
  • Make new sales — by turning visitors into customers
  • Service is everything — boost your business image by handling service issues instantly via Twitter and Facebook
  • Know what they're saying — monitor social media to see how your reputation is doing
  • Keep getting better — use apps, widgets, and other tools to enhance your social media presence

Open the book and find:

  • Ways to learn from the mistakes of others
  • Tools to find your customers online
  • Tips for Tweeting
  • Creative ways to share content and engage web visitors
  • Why your strategy must be flexible
  • New ways to use e-mail
  • Suggestions for building a following
  • A glossary of social media terms
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