Revenue Disruption
Game-Changing Sales and Marketing Strategies to Accelerate Growth
By Phil Fernandez
Publisher: Wiley
Final Release Date: April 2012
Pages: 240

Praise for Revenue Disruption

"Global, social, mobile, digital—the great disruptive innovations of our time are forcing us to re-engineer our whole approach to marketing. Revenue Disruption provides the insights and information you need to embrace this opportunity. The train is leaving the station—all aboard, please!"
Geoffrey Moore Author of Crossing the Chasm and Escape Velocity: Free Your Company's Future from the Pull of the Past

"A social revolution is underway. Companies must change theway they market to leverage the increased importance of searchand social engagement. In Revenue Disruption, Phil opens the door for the next generation of global leaders as he explains how toharness this revolution to transform businesses."
Marc Benioff Chairman and CEO,

"Every CMO is grappling with the challenge of expanding marketing's role in planning and creating revenue growth. It's time for a fundamental shift in how we look at the revenue cycle. Revenue Disruption provides a clear road map for aligning sales and marketing to generate dramatic bottom-line impact."
Beth Comstock Chief Marketing Officer, GE

"There are disruptive technologies that break new ground to make us more effective and efficient. Similarly, there are disruptive strategies that snap us out of our reverie of business-as-usual and show us a new path to success. Revenue Disruption lays out just that sort of strategy. Whether you are a business leader or aspire to be one, you're sure to gain valuable insights."
Richard Eldh Cofounder and Managing Director, SiriusDecisions

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