Revenue Disruption
Game-Changing Sales and Marketing Strategies to Accelerate Growth
By Phil Fernandez
Publisher: Wiley
Final Release Date: April 2012
Pages: 240

Praise for Revenue Disruption

"Global, social, mobile, digital—the great disruptiveinnovations of our time are forcing us to re-engineer our wholeapproach to marketing. Revenue Disruption provides the insights andinformation you need to embrace this opportunity. The train isleaving the station—all aboard, please!"
Geoffrey Moore Author of Crossing the Chasmand Escape Velocity: Free Your Company's Future from the Pull ofthe Past

"A social revolution is underway. Companies must change thewaythey market to leverage the increased importance of searchandsocial engagement. In Revenue Disruption, Phil opens the door forthe next generation of global leaders as he explains how toharnessthis revolution to transform businesses."
Marc Benioff Chairman and CEO, salesforce.com

"Every CMO is grappling with the challenge of expandingmarketing's role in planning and creating revenue growth. It's timefor a fundamental shift in how we look at the revenue cycle.Revenue Disruption provides a clear road map for aligning sales andmarketing to generate dramatic bottom-line impact."
Beth Comstock Chief Marketing Officer, GE

"There are disruptive technologies that break new ground to makeus more effective and efficient. Similarly, there are disruptivestrategies that snap us out of our reverie of business-as-usual andshow us a new path to success. Revenue Disruption lays out justthat sort of strategy. Whether you are a business leader or aspireto be one, you're sure to gain valuable insights."
Richard Eldh Cofounder and Managing Director,SiriusDecisions

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