Follow Me! Creating a Personal Brand with Twitter
By Sarah-Jayne Gratton
Publisher: Wiley
Released: June 2012
Pages: 304

Building your brand?

It's time to start listening

It's not what you say to others that makes your brand successful. It's what others say about you. And Twitter is where they're talking. It's where you find out what your customers want and see your offerings from their perspective. Where you discover what tickles their emotions, gets the conversation going, and makes them respond with conviction and passion. Here's how to build your brand with Twitter.

  • Discover the power of the trust cycle
  • Explore the effect of emotion on branding
  • See why the old marketing methods no longer work
  • Turn your brand message into a 24-hour online show
  • Find the formula for making your brand a trending topic
  • Use powerful tools for curation, monitoring, and identifying your social capital
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Ebook: $24.99
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