It's not what you say to others that makes your brand successful. It's what others say about you. And Twitter is where they're talking. It's where you find out what your customers want and see your offerings from their perspective. Where you discover what tickles their emotions, gets the conversation going, and makes them respond with conviction and passion. Here's how to build your brand with Twitter.
Discover the power of the trust cycle
Explore the effect of emotion on branding
See why the old marketing methods no longer work
Turn your brand message into a 24-hour online show
Find the formula for making your brand a trending topic
Use powerful tools for curation, monitoring, and identifying your social capital