Search Engine Optimization For Dummies, 5th Edition
By Peter Kent
Publisher: Wiley / For Dummies
Final Release Date: June 2012
Pages: 456

Drive your site to the top of search engine results withthesetips, tricks, and secrets

A great Web site isn't great unless it is viewed, and 90 percentof Web surfers never look past Page 1 of the search results. SEOexpert Peter Kent clearly shows what you need to do to stay aheadof the competition. You'll discover how to set up your Web pagesfor the best chance of first-page rankings and reap the rewards ofa fully optimized site!

  • Rankings are money — good search rankings bring incustomers and eyeballs that provide you sales and ad revenue
  • Brick by brick — build a strong foundation of basic SEOskills as you select the best keywords and create a sensiblesite
  • Say it with a smile — ensure your site is search-enginefriendly by following key techniques and avoiding ones that get youblacklisted
  • Make a splash — find out which search engines anddirectories you should target, how to register your site, and whatyou need to do to get indexed
  • Traffic is good — discover additional steps you can taketo drive visitors to your site, including posting videos, usingsocial media, and gaining backlinks

Open the book and find:

  • Steps for setting up pages that search engines will index
  • Secrets for giving your site greater visibility in searchengines
  • Ways to ensure you appear in local search results
  • Tips for selecting the right keywords in your Web pages
  • Details on building an effective linking strategy
  • How to make the most of social networking and video
  • Techniques to track how your site is doing

Learn to:

  • Develop a search strategy and use local searchcapabilities
  • Build sites that increase your search visibility
  • Analyze results with updated tracking tools
  • Maximize content marketing and reputation managementstrategies
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Ebook: $29.99
Formats:  ePub, Mobi, PDF