QR Codes For Dummies
By Joe Waters
Publisher: Wiley / For Dummies
Final Release Date: May 2012
Pages: 120

Make marketing campaigns come alive by creating QR Codes thatget customers to take action

They're popping up everywhere, and your business better jump onfor the ride. After all, a QR Code provides an instant pathway toyour product information, coupons, and even mobile paymentprocessing. With the help of this guide, you can quickly discoverhow to create, use, and track QR Codes as part of an effectivemarketing campaign.

  • Buzz, buzz, buzz — find out why QR Codes are skyrocketingin popularity and bridge the offline world with online content

  • Choose your app — pick a QR Code reader, troubleshoot anyissues, and save a QR Code for later use

  • Open your toolbox — select the best mobile generator tobuild your QR Code, make it stand out, and add the finishingtouches to launch it

  • Give them what they want — ensure your QR Code offers themobile-friendly content that people want to see

  • Be heard — explore all the possible uses for your QR Codeand then spread the word so it gets scanned

Open the book and find:

  • Tips for choosing the right QR Code reader for yoursmartphone

  • Steps for choosing a QR Code generator

  • Ways to generate and test your first QR Code

  • Directions for adapting content for mobile devices

  • Hints for making sure your QR Code is scanned

  • How to use QR Codes for education and fundraising

Learn to:

  • Get started with QR Codes and plan your strategy

  • Create codes and link them to mobile-friendly content

  • Track your results with a code-management system

  • Deliver value to your users

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