QR Codes For Dummies
By Joe Waters
Publisher: Wiley / For Dummies
Final Release Date: May 2012
Pages: 120

Make marketing campaigns come alive by creating QR Codes that get customers to take action

They're popping up everywhere, and your business better jump on for the ride. After all, a QR Code provides an instant pathway to your product information, coupons, and even mobile payment processing. With the help of this guide, you can quickly discover how to create, use, and track QR Codes as part of an effective marketing campaign.

  • Buzz, buzz, buzz — find out why QR Codes are skyrocketing in popularity and bridge the offline world with online content

  • Choose your app — pick a QR Code reader, troubleshoot any issues, and save a QR Code for later use

  • Open your toolbox — select the best mobile generator to build your QR Code, make it stand out, and add the finishing touches to launch it

  • Give them what they want — ensure your QR Code offers the mobile-friendly content that people want to see

  • Be heard — explore all the possible uses for your QR Code and then spread the word so it gets scanned

Open the book and find:

  • Tips for choosing the right QR Code reader for your smartphone

  • Steps for choosing a QR Code generator

  • Ways to generate and test your first QR Code

  • Directions for adapting content for mobile devices

  • Hints for making sure your QR Code is scanned

  • How to use QR Codes for education and fundraising

Learn to:

  • Get started with QR Codes and plan your strategy

  • Create codes and link them to mobile-friendly content

  • Track your results with a code-management system

  • Deliver value to your users

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